A Information on Beginning an On-line T-Shirt Printing Enterprise in 2020

An aspiring designer is always keen to take the opportunity to start a business associated with the apparel industry. Even when they get the idea of ​​printing t-shirts, they believe they can manage everything efficiently.

But when they “actually” start working on it, they face a series of obstacles and get stuck.

While these barriers are small, they can appear at any time throughout the process from designing to printing. And if you are a newbie with little knowledge of the T-shirt printing business data, obstacles are inevitable.

Although every designer works their own way and every printing company has their own set of rules, there are several steps that can help you start a t-shirt printing business successfully.

Here are the steps:

  • Create a business plan
  • Choose a suitable e-commerce platform
  • Incorporate a t-shirt design tool for the website
  • Choose an appropriate printing method
  • Choose the right t-shirt supplier / provider
  • Set up the printing infrastructure
  • Set up logistics infrastructure
  • Start and market your shop

1. Think of a t-shirt business plan

A solid business plan is the first and most important step to success in any company. Speaking of the t-shirt printing industry, there is a wide audience due to the choice of quality, design, and style.
After deciding what to sell, a business needs to decide whether to open their online store or work with a large online retail company like Amazon, Etsy, etc.

Below are the steps you can take.

on. Identify the market niche

The segmentation of customers can be done either according to customer needs or according to age.

Ask yourself the following questions to find out what market niche is.

  • Do you sell printed t-shirts to infants, teenagers and adults?
  • Do you offer unlimited customization flexibility or a fixed choice of designs?
  • Are you going to target a niche in different age groups? For example, printed cartoon characters t-shirts for teenagers or printed sports t-shirts for adults?
  • Will you align the design and quality with current market trends?

There are several other ways to identify a niche.

A fundamental step is keyword research. Google Keyword Planner can help you with this. Just enter a few keywords related to your intended niche and country of destination, and write down what phrases and words come up as suggestions. Narrow down the suggestions further by monthly search volume, competition level or suggested bids.

Search for these keywords with a minimum search volume of 1 KB per month. Since there probably wouldn’t be room for fewer keywords than this.

The competition gives you ideas about your competitors and the proposed bids give you an idea of ​​a high level of commercial intent. After doing industry and market research, write down your plan.

When creating a custom printed t-shirt, consider a few points:

  • Your company’s mission – like offering high quality printed T-shirts at nominal prices.
  • Do you create the basic templates and design or buy pre-made designs?
  • What do you expect from yourself, the management and the employees?
  • Knowledge of the raw material source. Whether you’re repairing a salesperson or buying simple t-shirts from a particular brand?
  • Create marketing ideas based on marketing analysis using events, social media, trade shows or conventions, etc.
  • Analyze the competition to develop the strategy that will make your brand stand out from the crowd.
  • Gather confirmatory documents like sample designs, supplier agreements and statistical analysis of the t-shirt printing business.
  • Get a license according to your location and type of business.

b. Consider financial aspects

Before starting a business, it is important to have an idea of ​​the total cost.

As a long-term entrepreneur, your financial strategy should include:

  • Expected expenses and assumptions at fixed and variable costs
  • Investment costs
  • Sales targets and expenses
  • Break-even analysis
  • Business metrics that include sales, liabilities, and so on
  • Monthly profit and loss figures
  • Annual gross margin

The main cost that you should add is printing, wrapping, labeling, labeling, packing,
Shipping, taxes, etc.

It can be helpful to get print quotes from different T-shirt printers to compare prices.
They can help find the best deal without sacrificing quality. And these aspects together help you decide on the price of your t-shirts.

Another thing to evaluate is how far you can go if things don’t go as planned.

c. Be sure to avoid these mistakes

Going through every step of the planning process is essential for a solid business plan. Small business owners or startups sometimes think that a business plan is not required. Thats not OK

Here are the few mistakes you shouldn’t make.

  • No consideration of market research and profit or loss forecast
  • Not branding your business enough
  • Not deciding in advance how orders will be accepted and executed
  • Starting an online store without a web-to-print and t-shirt website design tool.
  • Do not acquire any knowledge of the functionality and maintenance of web-to-print software.
  • Failed to check the quality of the final output in advance
  • If you cannot assess the possible runtime problems of your company

2. Choose the right ecommerce solution for your business

The second step is to decide which e-commerce platform is for your business. Hosted platforms like Shopify and BigCommerce have low startup costs and are ideal for startups on a budget. However, you cannot customize your design or add custom elements. On the contrary, with self-hosted platforms you can choose your own design, make custom changes, add products, and set prices as you wish. The only downside is that they are not ideal for low budget startups and you can only choose them if they are higher (capital reserve / spending ability).

3. Integrate an online product designer tool

Investing in an advanced online product design tool is highly recommended. First of all, you can simply incorporate a t-shirt design tool for the website to meet basic customer needs. This is a great way to help customers create great t-shirts. Once your business is up and running, you can add new features to your web-to-print business and keep improving it. Similarly, you can even expand the capabilities of your website t-shirt design tool to help people take advantage of pre-made quotes, clip art, text, designs, and more.

4. Select the t-shirt printing method

After deciding on designs, choose the method of t-shirt printing.

There are three common methods of printing T-shirts: screen printing, thermal transfer printing, DTG printing. Each of these methods has its own advantages and disadvantages.

While screen printing and heat transfer printing are better suited for bulk printing, DTG printing is not. There are also a number of differences between the three. So do your research and tailor these features to suit your goal. Only decide on a method after making sure that it fits perfectly.

5. Choose the right t-shirt supplier / seller

Choosing the right t-shirt supplier is also crucial. Look for a manufacturer who can offer you high quality blank t-shirts for printing at nominal prices.

Make sure that your relationship with your supplier is consistently good as every single incomplete t-shirt will directly hinder your business.

Note the other points like:

  • The design should fit in the center of the t-shirt.
  • The type of ink you choose from high intensity, gel, and foil inks depends on your fabric type and customer needs

6. Set up the printing infrastructure

Set up a printing infrastructure in which printing can take place without interference.
We recommend a printing studio with well-kept printers, which are accompanied by a coating and a finishing unit. Also, make sure there are printers that can print on a variety of fabrics, as customers can for custom caps, bags, jerseys, etc.

The following are the steps involved in printing.

  • Correct choice of color schemes
  • Save a copy for yourself and for printing
  • Print t-shirts

7. Set up the logistics infrastructure

Once a customer places an order, it is a must to have it delivered on time. A smooth delivery is guaranteed in three steps.

  • Take care of your orders independently of your team support.
  • Sell ​​products through a drop shipper who can take care of your orders
  • Work with a logistics company that takes care of warehouse and order fulfillment.

8. Start and market your shop

Everything ready? Here comes the final step – store introduction. Invite your clients to use their creativity and draw designs using a t-shirt design tool for the website you are offering. Make sure the designer tool is easy to use and interactive to reduce the cart abandonment rate.

You don’t need to be tech-savvy or a highly skilled programmer to start an online t-shirt printing business. All you need is a love of art and the knowledge and sense of the latest fashion trends.

After you have successfully launched the store, marketing follows.

Spread information about your upcoming business using flyers, brochures and business cards. Reach out to schools, organizations, and businesses in person, as word of mouth is one of the best advertising methods available.

  • Be active on social media, click product photos, post on Instagram, Facebook, etc.
  • Interact with people and use the tactics of giveaways for your fans.
  • If your budget allows, you can continue to use paid marketing, sponsor events, and other marketing tactics for maximum reach.
  • Conduct timely online surveys and keep posting to keep staff busy.

Final takeaway

The t-shirt printing business is a great idea for fashion lovers indeed. Only if you develop a strong business plan and take the right steps from choosing the right ecommerce platform, website t-shirt design tool, to marketing your business. Your company can “actually” be successful.