LUXEMBOURG – New formats these days have often taken the form of smaller storefronts as brands chase either the convenience of Amazon Go or the curated feel of an organic banner. But sometimes bigger really is better, like Delhaize – Ahold Delhaize’s Belgian banner – recently debuted an entirely new format this is the biggest banner so far.
“Delhaize listens to his customersmore than ever before, “Store Manager Christophe Remacle told Retail Detail news source. “I think we managed to show this with this new concept and I am sure our customers will agree with me.”
With a size of around 37,135 square meters, this shop is more the size of an average American supermarket. The clear differences, however, can be seen in the path the buyer takes through the store. Usually Delhaize stores have their consumers in the product department, but this concept offers a choice to choose one Link to the prefabricated products. Of course, this also includes delicatessen products, but interestingly, the new format has placed fruit and vegetables with added value here alongside fresh fruit juice.
Given that this change has been made after consulting the buyers directly, it stands to reason that Value creation changes the foundation from grocery stores themselves. Will this trend jump over the pond? AndNowUKnow will continue to cover the latest retail news.