Allied Printing Services, Inc. announced exciting improvements for its retail customers. Allied has been producing in-store signage, including point-of-purchase and point-of-sale, for more than 70 years and recently expanded its unique offering for brick-and-mortar retail customers through a combination of key investments in equipment, software, process and experience.
Equipment: In the fourth quarter of 2020, Allied will install a Komori Impremia IS29 digital press. John Sommers, President and CEO commented, “This sheet-fed UV inkjet digital press will be critical to our retail customers. We’ll be able to reduce Makeready waste at the same time, while offering cost-effective and scalable versioning and personalization for targeted marketing. “
Earlier this year, Allied added its fourth and fifth Xeikon digital web printing presses to increase the capacity of its personalized direct mail services that large retailers have supported 24/7 during the COVID-19 pandemic. In the second quarter of 2020, Allied also added its fifth Koenig & Bauer sheetfed offset press within eight years. Allied is known as the fastest sheetfed printing press in the world and as the “Makeready Champion” and has been able to show its customers savings based on faster running speeds, higher operating times and faster set-up times for versioned point-of-sale kits.
Proofing: Many top advertising agencies have jumped on board with Allied’s color-calibrated proofing system. They provide soft proofing in a secure web portal that allows customers across the country to quickly and easily approve, edit, and annotate their retail signage. Other customers have chosen to have Allied install remote inkjet proofers on-site at their in-house agency and / or marketing department. From an output perspective, the color balance and consistency for web and sheetfed offset, digital cut sheet, and digital web allows Allied to seamlessly create components for signage campaigns across multiple platforms.
Process: Allied’s efficient process, known by nationally known customers as “Marketing Automation”, uses the proprietary software “ASAP” (Allied Secure Access Portal) as a platform that combines the management of digital assets. user-friendly, web-based versioning / adaptation; template-driven creation of content; and fulfillment services, including storage / distribution.
Experience: Allied Printing Services offers its customers all the keys for fast, color-coordinated customer communication in one place. “We are excited to introduce our customers’ signage or direct mail programs into our powerful suite of proof, device and ASAP functions,” said Sommers. “This has been a real win-win for industries like retail looking for solutions in an unusual and difficult year.”
Source: Allied Printing Services
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