Attica Group uses HID Global’s HID FARGO card printer to increase engagement in their Seasmiles loyalty program. To this end, the group has integrated the HID FARGO DTC4500e high-performance printer and encoder into the Seasmiles kiosks on 19 of the 32 ships in its vehicle and passenger ferry fleet.
The self-service kiosks enable Attica Group passengers to apply for (and receive) a personalized Seasmiles card on a ship. This makes the registration process much more user-friendly. Previously, customers interested in the program had to submit a written application, and it often took more than six weeks to receive their card.
The kiosks, on the other hand, immediately print out cards so that passengers can enjoy the benefits of the program while driving. The kiosks will also better protect people’s personal data.
The Seasmiles program offers discounted tickets and rewards (such as free food and drinks) for purchases made at sea. CubeIQ Limited helped install the kiosks for Attica Group, and the kiosks themselves have already resulted in a significant increase in Seasmiles enrollment rates. In the first 180 days after the HID-powered kiosks were deployed, more than 15,000 applications were received and more than 40,000 cards were issued.
“HID’s FARGO printer has helped us improve our passengers’ travel experience,” said Dionysis Theodoratos, CCO of Attica Group. “The automated process and the quick issuance of loyalty cards strengthens the relationship of trust with both our valuable customers and our brand.”
The Attica Group offers transport services in Greece and the surrounding area. The company travels to 60 destinations in four countries and transports more than 7 million passengers and 1.4 million commercial vehicles and passenger cars annually.
HID’s FARGO Connect technology was previously used to issue student ID cards at Kent State University. The company also supplied desktop printers to help customers meet their login requirements during the COVID-19 pandemic.