Cease & Store brings Peapod on-line grocery service underneath its banner

Stop & Shop has integrated the online grocery service Peapod, operated by parent company Ahold Delhaize USA, into its website and mobile app and has launched a digital loyalty program called Stop & Shop GO Rewards.

Customers who previously used Peapod.com and the Peapod app can now order groceries directly from StopandShop.com or through the free Stop & Shop app, Quincy, Mass., Stop & Shop said on Wednesday. The integrated service also allows users to create a shopping list, shop directly through the weekly digital newsletter and in-app and on-site promotions, complete their order online, and choose in-store pickup or delivery to order their groceries receive.

Stop & Shop found the service switch to be seamless for previous Peapod users. Account information, orders and history are automatically converted to the new Stop & Shop Pickup & Delivery platform when customers log into their Stop & Shop online account. New customers can set up a Stop & Shop account and start shopping immediately.

The integrated service comes just over a month after Stop & Shop announced plans to expand its omnichannel capacity by adding three new “storage rooms” to fulfill online orders and opening 50 more pick-up locations this year. The expansion would give Stop & Shop 262 collection points and 24 storage rooms as well as a warehouse in the northeast. The company has also expanded same-day delivery of Instacart to 321 stores.

“Stop & Shop prides itself on making our customers’ lives easier and this new digital experience does just that,” President Gordon Reid said in a statement. “The focus is on a seamless website and mobile app that offer our customers various options for purchasing the wide range and daily savings that they are counting on at Stop & Shop.”

Peapod

The service switch will be seamless for Peapod users as all account information will be migrated to Stop & Shop’s new platform, the company said.

Stop & Shop GO Rewards offer customers more opportunities to earn rewards and save 15% or more on their purchases, says Stop & Shop.

The digital rewards program integrated into StopandShop.com and the Stop & Shop app gives customers one GO point for every dollar spent in-store or online. Customers can use their GO Points in a variety of ways, choosing between cash for their next grocery order, gas savings at Stop & Shop petrol stations and participating Shell stations, or donations (GO Points cash equivalent) to their local grocery bank. The previous loyalty program only offered fuel rewards.

“GO Rewards offers our customers personalized digital offers and exciting new ways to store and use their points,” said Rachel Stephens, Vice President, Digital Loyalty, Stop & Shop. “The savings at Stop & Shop add up quickly and we hope this revamped program will help our customers see the tremendous value we offer both in-store and online.”

In total, Stop & Shop operates more than 400 stores in Massachusetts, Connecticut, Rhode Island, New York and New Jersey.

Stop & Shop is the newest supermarket chain from Ahold Delhaize USA to integrate Peapod into their digital services. At the end of June, Gover Food from Landover, Md., Added Peapod to the updated Giantfood.com website and Giant Food mobile app, both of which also integrate the Giant Flexible Rewards program. The Giant Company, based in Carlisle, Pennsylvania, which operates Giant and Martin supermarket banners, is the other Ahold Delhaize USA chain currently using the Peapod service.

Ahold Delhaize USA retired its standalone online grocery store Peapod in February when the company began focusing e-grocery services on its local retail brands. The Chicago-based unit served customers placing online delivery orders in Illinois, Wisconsin, and Indiana. Peapod Digital Labs, also based in Chicago, now offers e-commerce technology and services for Ahold Delhaize USA’s supermarket brands. A pioneer in the grocery delivery business, Peapod was founded in 1989 and launched the Peapod.com website in 1996.