Digital printers present optimistic outlook, says research

Digital printers show positive prospects, says study

By M4G Bureau – December 24, 2020

Research carried out by Roland DG in the UK on 343 digital printers in various applications showed that more than a third of them planned to increase their production capacity

Despite the ongoing Covid-19 pandemic, digital printers are active in a number of applications the whole positive about the outlook for the next three years, says a Study conducted by Roland DG in Great Britain.

During the UK’s second national lockdown, digital printers were surveyed in a range of sectors including signs and graphics, textiles and apparel, vehicle and fleet graphics, promotional items and gifts, print and copy services and interior design. It turned out to be the most common three-year business goal originated to be Increase in production capacity, with over a third (36%) referring to this as the “main target”.

Another quarter (24%) of respondents said “expansion” was their main business goal for the next three years. This included expanding into new applications or markets with existing equipment (9%) or into new technologies / equipment such as fabric or UV printing (also 9%).

By comparison, another third (34%) of respondents focused on keeping their current business going. Only 3% said they wanted to reduce and streamline their offerings, although 4% of respondents expect to close or leave the store in the next 36 months. However, just over half of respondents (51%) said they would replace or buy at least one new printer, cutter, or engraving machine in the next 12 months, with more than one in eight (13%) planning to replace two or to buy or more machines.

Paul Willems, EMEA Director for Business Development and Product Management at Roland DG, commented: We aThis data shows that digital print shop owners are determined to look ahead, stay positive, and seize new opportunities. If you ever need evidence of the resilience and entrepreneurship that define our sector, this is this data.

An example cited by Roland is that of Lewis Pearce of Burnely-based CMYK, who bought four new presses in the past 12 months, including a new Roland TrueVIS VG-540 printer cutter, and moved to larger premises in the past few weeks. Mr. Pearce stated, At the height of the pandemic, we saw an opportunity to focus on floor graphics. Six months later we printed and sent 50,000 of them. This has allowed us to get to the other side in a strong financial position. My mindset then and now is that the best way to overcome a challenging economy is to experiment and try new things.