Digital printing professional leaves Heidelberg function

One of the leading female executives in Heidelberg left the group after the “painful changes” to its product range at the beginning of this year.

Montserrat Peidro (pictured below), the senior vice president who headed the manufacturer’s digital printing business unit, has left the group to take on a new role outside the industry.

She had worked at Heidelberg for a little more than four and a half years and shortly before Drupa 2016 she joined as Vice President for global sales of digital products and software.

Peidro had previously worked at HP for 18 years.

She was also the general manager of the Primefire B1 inkjet press, which was dramatically caved in along with Heidelberg’s VLF litho presses in a € 100m (£ 92m) savings plan.

Peidro has returned to her Spanish homeland and is now the managing director and chief customer officer of the cloud services business. In addition, the business model is currently being implemented in this country.

Stefan Hasenzahl, Head of Product Management in Heidelberg, commented: “With the implementation of our new organization at the beginning of this year, we made it clear that our focus will be exclusively on customer benefit along the entire process chain. This goes hand in hand with the concentration of our activities on the core portfolio, which is based on devices, software, services and consumables.

“In this context, our sheetfed digital print activities were combined with our sheetfed offset activities. We firmly believe that this solution is in the best interests of the customer as we can offer the best printing solution for our customers’ unique business needs. “

The Primefire was originally presented at Drupa 2016 and had its worldwide premiere there.