DS Smith launches customised digital printing provide for smaller e-retailers

In response to the tailored online customer experience of larger retailers, the service is planned to help e-retailers on Black Friday weekend and then over the Christmas season.

As part of DS Smith ePack, the digital printing service has an order lead time of five days – 25 days faster than any alternative currently on the market.

Isabel Rocher, Director of E-Commerce Solutions at DS Smith, said: “The latest update to our DS Smith ePack platform aims to level the playing field so that smaller e-tailers can offer the same level of service and personalization like larger e-commerce companies can. With one of the biggest days on the retail calendar fast approaching, we want to help smaller retailers gain a competitive advantage over the bigger players during Black Friday and beyond.

“Packaging personalization is an area of ​​development that we know will greatly improve the end-user experience. Our bespoke printing service enables customers to produce small batches tailored for specific events or promotions, print bespoke coupons or coupons, or customized messages or images on the outside of each box. The five work day turnaround means greater responsiveness aimed at delivering a great experience to their own customers. We take great pride in helping companies make progress in this area. “