EFI Provides Pacific Workplace Automation Vendor of the 12 months Award for Highest Efficiency with Fiery Digital Printing Options

FREMONT, Calif. – February 11, 2021 – Electronics For Imaging, Inc. has its top performing Fiery® reseller partner, Beaverton, Oregon-based Pacific Office Automation, for its growth and success in achieving its goals using EFI’s digital front ends Fiery Awards (DFEs) and digital printing workflow solutions.

EFI named POA Dealer of the Year to recognize the dealer’s excellent sales, technical support and customer service. POA represents EFI Fiery solutions for digital production and office printers from Canon®, Konica Minolta®, Kyocera®, Ricoh® and Sharp®.

“It’s great to work with a company that enables our customers to innovate in their business,” said Doug Pitassi, president of Pacific Office Automation. “We see EFI as the most consistent and efficient digital front end on the market. We are honored to work with such great technology. “

Many companies, in-plant CRDs, and print-for-pay companies rely on POA’s comprehensive solutions to improve their production printing capabilities. These customer relationships often include implementations of EFI’s latest Fiery DFE solutions, which enable users to achieve higher overall throughput, better color management, and better job preparation for fewer errors and less waste when digitally printing cut sheets.

POA also helps customers implement additional, advanced solutions that further automate print production, including EFI MarketDirect StoreFront software for easy-to-use, robust web-to-print ordering and e-commerce, as well as new EFI IQ ™ cloud solutions that users can generate value data to minimize bottlenecks and optimize device usage.

“POA is an extremely resourceful and innovative partner who goes to great lengths to ensure that their enterprise and print production business customers have the most efficient digital capabilities,” said Toby Weiss, senior vice president and general manager, EFI Fiery. “Despite the challenges of 2020, POA continued to provide intrepid service, sales and support for EFI Fiery solutions, helping customers achieve even greater profitability, higher quality and better value in digital printing.”

For more information on high quality digital production printing from Fiery Driven ™, please visit www.efi.com.

Caption: Doug Pitassi, President of Pacific Office Automation (left), receives EFI Fiery Dealer of the Year award from Jay Knudson of EFI

About EFI

EFI ™ is a global technology company headquartered in Silicon Valley, leading the global transformation from analog to digital imaging. We are passionate about driving customer success with products that increase competitiveness and increase productivity. To that end, we develop breakthrough technologies for signage, packaging, textiles, ceramic tiles, building materials and personalized documents manufacturing with a wide range of printers, inks, digital front ends and a comprehensive business and production workflow suite that is changing and changing streamlines the entire production process. (www.efi.com)

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NOTICE TO EDITORS: The EFI logo and Fiery are registered trademarks of Electronics For Imaging, Inc. in the United States and / or certain other countries. EFI and Fiery Driven are trademarks of Electronics For Imaging, Inc. in the United States and / or certain other countries. Canon is a registered trademark of Canon Inc. in the United States and may be a trademark or registered trademark in other countries. Konica Minolta is a registered trademark of Konica Minolta, Inc. Kyocera is a registered trademark of Kyocera Corporation. Ricoh is a registered trademark of Ricoh Company, Ltd. Sharp is a registered trademark of Sharp Corporation and / or its affiliates. All other terms and product names may be trademarks or registered trademarks of their respective owners and are hereby acknowledged.

Nothing in this document should be construed as a warranty in addition to the express warranties provided with EFI products and services.

Media contact:

David Lindsay, EFI
+1 404 931 7760

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