Farm Boy banner growth strikes ahead

Empire Co. Ltd. announced the next three locations of its expanding Farm Boy banner in Ontario. With this announcement, the company now has 43 confirmed locations in Ontario. In 2018, the company acquired the Farm Boy business when it had 26 stores and announced plans to double the number of its stores over five years by building and remodeling some of its existing Sobeys locations.

“Farm Boy’s unrivaled fresh food offering and popular private label brand have created a tremendous bond with Ontario customers,” said Michael Medline, Empire President and CEO. “This format is a clear winner for us and part of our Horizon Commitment for Growth project.” Market share and optimization of our branch network over the next three years. “

As of December 2018, the company has opened five new Farm Boy locations and announced another 12. With these new locations, Farm Boy’s total number of branches will increase to 43 by the end of 2021. Farm Boy is in Ontario with more than 25 new locations in various stages of development stores in Ontario, a mix of new builds and conversions that range in size from 12,000 square feet to a 38,000 square foot signature store.

“We are continually evolving our offerings to bring fresh Farm Boy food and convenience to communities across Ontario,” said Jean-Louis Bellemare, President and General Manager of Farm Boy. “Our team is committed to delivering unique, interesting and amazing products and the exceptional customer experience that so many of our customers enjoy.”

The three Ontario Farm Boy stores announced today are Harbourfront in Toronto, Bronte in Oakville and Greenbank in Ottawa, all of which have been remodeled from existing Sobeys stores. The Sobeys and Sobeys Urban Fresh locations will be closed in autumn 2020 and reopened as Farm Boy in 2021.

In addition to the renovations, Sobeys Airport Road will be closed in autumn 2020 and should be opened as Chalo! FreshCo in spring 2021. Sobeys Urban Fresh Mount Pleasant is slated to be closed for good in autumn 2020. The total cost of these renovations and closings will be charged to earnings in the first quarter of fiscal 2021 and is estimated to be approximately $ 6.1 million before tax.

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