Flextrus Enhances Packaging Provide with Digital Printing Service

Flextrus has taken its packaging expertise to a new level by offering digital printing capabilities to customers looking for superior shelf and campaign features for their products.

Flextrus is a leading innovator in flexible packaging for the food, health and personal care sectors. As the retail landscape becomes more competitive and supermarket shelves become denser, retailers and brands are increasingly looking for solutions that increase sales and reduce costs.

Flextrus’ digital printing service, in cooperation with Mediaköket, part of Flextrus, fulfills both requirements. The company is able to offer high quality digital printing and finishing on a variety of materials for wide and narrow web applications, including an extensive range of finishing options such as painting, embossing, laser creasing, hot and cold foil and web inspection.

This is complemented by a graphic design and print management service to ensure customers are supported throughout the process and a high quality result is achieved.

Cliff Gorst, UK and Eire Sales Director, said: “In today’s consumer-centric market, retailers and brands need to ensure that their packaging has great shelf appeal – not just in terms of clever innovative features like reclosing or reclosing, but also eye-catching. Capture graphics that appeal to consumers as they browse the shelves both in-store and online.

“Digital printing offers several advantages that fit the fast-paced retail environment in which we now operate. The trend towards bespoke and personalized packaging to increase sales means brands and retailers want their products on shelves in days, not weeks. On top of that, product updates in the UK happen every 6.6 months on average and it becomes clear that digital printing is the only economically viable technology. ”

Digital printing is ideal for short and demand-driven print runs. This saves money, is less time consuming, and eliminates the cost of plate making and press setup. This allows for easier and cheaper last minute changes and offers the option of printing multiple variations.

Flextrus uses distinctive lacquers to create appealing visual effects and product differentiations and to increase sales. Gloss can be used to add depth and saturation of color and provide a reflective finish, while a matte finish allows for a smooth and textured surface for an overall more sophisticated look. Ideal for premium packaging, the non-reflective device improves text readability and makes images smoother. Meanwhile, tactile varnishes add unique textures to the packaging to deliver an element of luxury and compelling aesthetics.

The lacquers can be applied in different patterns to create refractive or holographic effects before curing. These effects offer unique opportunities for branding and product differentiation.

The wider press at Mediaköket is combined with a wide band finishing unit that can be used for special varnishes, lamination and slots. The conscious choice of electron beam hardening (EB) in combination with digitally printed flexible materials makes Mediaköket unique in Europe and offers a safe solution in terms of environmental and food safety aspects.

Gorst added: “Flextrus combines its packaging know-how with innovative digital printing capabilities to offer customers a complete solution that hits the mark in terms of speed-to-market, quality and cost efficiency.”

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