‘For the love, for the Land’ banner unveiled in Cleveland

The new banner on the wall of Sherwin-Williams Global headquarters symbolizes diversity, inclusion and justice in the community.

CLEVELAND – In downtown Cleveland, a new banner hangs next to the Sherwin-Williams global headquarters overlooking Ontario Street and Huron Road.

And it’s all about unity.

The Cleveland Cavaliers unveiled their new masterpiece Monday after the design was submitted to the Cleveland City Planning Commission late last year.

The city voted unanimously in December.

“The banner art symbolizes the reflection of a community that is presented through a lens of diversity, inclusion and justice,” says a Cavaliers press release.

“It is an invitation, a gathering cry, a call to action, to embrace unity and to come together in a common bond of love for one another and for our city. Shown with a diverse representation of the hands on a basketball, the message speaks to power Teamwork. “

The message on the banner reads “FOR LOVE, FOR THE COUNTRY”.

The 210-foot-by-110-foot banner features seven hands of people of different ethnicities placed on a basketball, with one hand prominently showing a championship ring.

The artwork replaces the existing All For The Land banner, a tribute to Cleveland’s landmark Guardian of Transportation, made from photos submitted by Cavs fans and fellow Clevelanders and displayed in September 2018.

Obviously the most iconic banner to occupy this space was the massive Nike image of LeBron James that held that space from 2014 to 2018.