H&M develops digital printing platform because it invests in on-demand providers

H&M Group Business Ventures announced its new global platform designed for the merchandising industry, Creator Studio, an on-demand printing service.

The service will enable goods to be manufactured through technology by using digital to-order printing within an e-commerce setup. As stated in an announcement, the company said it wanted to “lower the barriers for brands and creators to offer high-quality goods.” It was further mentioned that it will initially grow its customer base by onboarding a select number of global brands and creators with a vision to expand its offering beyond typical goods.

The decision to launch the platform is based on consumer and business needs, with the group realizing that there is a growing market for personalized products. The new company follows similar brand-level initiatives within the group, such as Weekday’s custom 3D scanned jeans and Singular Society’s personalized ceramics.

“Today’s customer demands more personalized products and experiences than ever before,” said Ellen Svanström, Head of Business for the H&M Group. “With our investments and initiatives in the field of on-demand printing, we can create real added value for customers, external partners and the H&M Group and be a driving force for change in the merchandise industry. We enable YouTubers to quickly tailor their message to their fans while reducing the risk of overproduction. “

In addition to the new business area, the group’s investment arm, H&M Co: Lab, has continued to invest in the print-on-demand network Printify. The e-commerce platform enables individuals to start their own printing business by printing products through the platform, which then also distributes them. The website recently announced that it had raised $ 45 million in investments, including from the founders of Vinted and Squarespace.