Industrial Digital Printer of the Yr: Paragon Buyer Communications

It was in the cards. Paragon took first place in this category thanks to entries such as Hyundai Tarot Cards – a fitting topic for a category that focuses on targeted messaging and handling complex data, meanings and interpretations, as does the printed product itself.

The job, which ran several thousand times a month, rolled off his digital kit and was part of a successful hand that also included a Hyundai Free Paint campaign, monthly Hyundai pop-up mailings and Archita’s Investment ONE statement. “The entire entry showed a clever use of analysis to drive innovations for creative products that deliver fantastic response rates,” said the jury of a team that combined outstanding color quality with intelligent applications.

www.paragon-europe.com 020 7601 6270

Highly recommended

Plastic card services

www.plastic-card-services.co.uk 01625 504000

The Coop membership program is the most successful loyalty program in Denmark. Almost every household has a card. Plastic Card Services in Macclesfield, Cheshire, used degradable PVC in combination with waterless litho and drop-on-demand inkjet and toner printing. The finished sheets were printed on the surface with a clear, glossy UV cured screen print. “Good-looking packages that demonstrated good use of the data,” said the jury of entries, including Booths, Cineworld and Economy Energy.

Finalists

Gask & Hawley

Paragon customer communication

Plastic card services