Industrial Digital Printer of the Yr: Paragon Buyer Communications

It was in the cards. Paragon took first place in this category thanks to entries such as Hyundai Tarot Cards – a fitting topic for a category that focuses on targeted messaging and handling complex data, meanings and interpretations, as does the printed product itself.

The job, which ran several thousand times a month, rolled off his digital kit and was part of a successful hand that also included a Hyundai Free Paint campaign, monthly Hyundai pop-up mailings and Archita’s Investment ONE statement. “The entire entry showed a clever use of analysis to drive innovations for creative products that deliver fantastic response rates,” said the jury of a team that combined outstanding color quality with intelligent applications. 020 7601 6270

Highly recommended

Plastic card services 01625 504000

The Coop membership program is the most successful loyalty program in Denmark. Almost every household has a card. Plastic Card Services in Macclesfield, Cheshire, used degradable PVC in combination with waterless litho and drop-on-demand inkjet and toner printing. The finished sheets were printed on the surface with a clear, glossy UV cured screen print. “Good-looking packages that demonstrated good use of the data,” said the jury of entries, including Booths, Cineworld and Economy Energy.


Gask & Hawley

Paragon customer communication

Plastic card services