Kodak’s new on the spot digicam and printer line seize the clunky aspect of nostalgia

As my colleague Vlad Savov noted at IFA last year, old camera companies like Kodak and Polaroid have now become “brands of sadness”. Once trailblazers in the industry, their names don’t mean much after licensees slapped their logos on everything from cheap laptops to selfie sticks. You can see all of this every year at Kodak’s CES booth, where a company called C + A Global is showing off all of the random Kodak gadgets as far as the eye can see. This year, in addition to baby monitors and LED light bulbs, it is launching a new line of instant cameras and printers called Smile.

There’s the Kodak Smile Instant Print digital camera, a 10-megapixel camera with an LCD viewfinder, a 10-second timer, and an automatic flash. There’s a microSD card slot and it can print your photos on zinc paper if you’re happy with your shot. It’s pretty much the same product as the Kodak Printomatic, which is basically the same as the 2015 Polaroid Snap, which are all 10-megapixel digital cameras that print on zinc paper. In contrast to the pastel-colored Printomatics, the smile camera swivels in a matt black housing with a beautiful yellow flash in the direction of 90s nostalgia.

Image: Kodak

The Smile Classic Instant Print digital camera comes in a more vintage, Polaroid-inspired design with a pop-up viewfinder, an automatic single flash, a microSD slot and a 10-second timer. You can also connect your phone to the camera via Bluetooth to print your photos on 3.5 x 4.25 inch zinc paper.

Image: Kodak

Finally there is the instant digital printer Smile, the most extensive of them all. You can use the Kodak companion app to print photos from your iOS or Android device.

Image: Kodak

Kodak doesn’t have any set release dates for any of the Smile lineups, but they will all hit the market sometime in 2019. The Smile Instant Print digital camera and printer will each cost $ 100, while the Smile Classic digital camera will cost $ 150 at launch.