O-I Glass streamlines its bottle customization, digital printing service

The COVID-19 shutdown has forced the re-evaluation of inefficient workflows and legacy processes across the supply chain. A recent example is an upgrade from OI Glass Inc. to their cool, custom OI: Expressions service.

A year and a half ago, when OI: Expressions started developing the digital design for glass packaging, their mission was to work with all customers and employees on a multi-device platform – easy to use without requiring hours of training. OI: With the help of the flexible platform from HYBRID Software, expressions were converted from an old paper-based system to a digital system.

The CLOUDFLOW workflow, the PACKZ editor and the integration products from HYBRID Software offer a number of unique advantages, including native PDF workflows, manufacturer-independent solutions based on industry standards, scalable technology and low operating costs. These products are used by hundreds of customers around the world in all areas of prepress and printing, including labels and packaging, folding boxes, corrugated board, large format and digital printing.

OI glass terms

With the help of CLOUDFLOW and PACKZ from HYBRID Software, OI: Expressions creates new marketing opportunities for brands through customization and personalization by shaping glass bottles into multi-dimensional works of art made possible by digital printing. Brands could produce this packaging with flexible quantities, industrial speeds and value for money with an unprecedented range of color and design options when compared to traditional decoration solutions. OI: Expressions Relief, a premium offer, offers tailor-made tactile effects such as clear and colored embossing.

With HYBRID PACKZ, designers focus more on design and less on repetitive tasks such as trapping, imposing and color management. With a native PDF file format, workflow decision makers can easily view, review, and approve a file before production.

With the new digital system, OI: Expressions can quickly create many different designs for review. They may not have empirical evidence of improved productivity just yet, but their designers can handle an exponential increase in work. In the meantime, other members of the organization can find out how a colleague completed an interesting project elsewhere. Anyone can see any project, back it up, and get 24/7 graphic design services. Customer support will be global.

“Variable data is a key feature in digital printing. My focus is on people. With this technology, our employees can create added value, ”explains Apostolos Pratos, global market leader for digital transformation in sales and marketing. “For example, we did some work to send car owners a personal gift with their name on it. That was a small manual project. We prefer an automated system. With HYBRID CLOUDFLOW and PACKZ, OI: EXPRESSIONS designers can focus more on design and less on repetitive things. “

OI informs us that early development work so far has taken place in France, but an installation in North America is currently being investigated.