Print Precision: Scorching Takes on the Digital Printing Trade

The truth is that every industry has its problems. After all, people are not perfect. However, real industry leaders will do their best to change the status quo and visibly improve the market.

Digitech’s founder and president, Patric Coldewey, has seen areas of improvement with years of experience in digital and industrial printing. Today he and Daniel Litwin spoke about these issues and what needs to be done about them on the Print Precision podcast.

Coldewey begins the podcast with an anecdote that explains why this topic was one he was just about to talk about. He stated that too many of his newer customers viewed his company with suspicion.

“It should be a good experience, but all you could say is that they have been misused by other suppliers in the past,” he said.

What does this distrust of equipment and service providers generate? Emptying the OEM paperback, manipulative sales tactics and service contracts, service accountability, and more.

“Everyone wants to be your partner and help you be more successful, but I don’t see these OEMs on the way,” noted Caldeway.

But the Digitech founder wanted to do it differently.

“We let the customer know how we make our money and what we do with it,” he said. “You just have to earn your business every time.

“Digitech and companies like us just go out there and focus on making the best possible product and treating customers the way we want to be treated.”

Subscribe to the Print Precision podcast on Apple Podcasts and Spotify and join Digitech as we share our knowledge and expertise from over 30 years in the digital printing industry.

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