Santa Rosa industrial printer merger of ChromaGraphics, AJ Printing & Graphics goals for brand new markets

AJ Printing & Graphics Inc. of Santa Rosa completed a merger with ChromaGraphics on February 1st and will consolidate operations at ChromaGraphics’ facility at 440 Tesconi Circle in Santa Rosa.

The newly combined business will have around 37 employees and will not hire new employees immediately, although it was possible to do so due to the growing business, the owners said.

The move could allow the merged company to target more franchises in the food and retail sectors, said Eric Janssen, owner of ChromaGraphics, along with former AJ Printing directors Dan and Greg Johnston.

The company has done business with franchises like Togo’s, Round Table Pizza and Redwood Market, Janssen said.

Janssen found that the now-merged companies served a similar customer base, including the technology, manufacturing, and wine businesses, as well as the cannabis industry, school districts, and healthcare.

As part of the merger, the owners bought a state-of-the-art, large-format, KM1 lithographic-quality Tin1 printer and ran the machine – one of two west of the Mississippi in the US – for about three weeks.

Greg Johnston said the new company had expanded its expertise to find that ChromaGraphics has experience creating packaging and banners for product displays, while AJ has experience installing and creating signage and vehicle graphics

The new company would be a one-stop-shop for a range of printed products, including direct mail, brochures and large format signs, as well as outlets in retail stores, according to Dan Johnston.

The company would continue to focus on lithography or offset printing, as well as digital printing, large format signage, and vehicle work.

More customers and a larger combined operation would also allow the newly consolidated company to use its equipment longer, resulting in cost savings that could be passed on to customers and potentially making the company more competitive, according to Greg Johnston.

The newly merged company will have an open house on March 22nd to celebrate the launch of the new business.

The owners declined to talk about sales or how much they might have increased as a result of the merger.