Shirtworks Adopts Kornit Digital DTG – Masking the Printing Inks, Coatings and Allied Industries

Kornit Digital announced that Oxford, UK Shirtworks implements a DTG (direct-to-garment) production system from Kornit Digital for sustainable fulfillment on demand.

Shirtworks serves brands and consumers on five continents and is proud to be one of the first European printers to be accredited as “organic” by the Soil Association for embroidery and screen printing using “fair trade” materials, and all employees the Real Living wages pay more than the national minimum wage.

The company offers a variety of personalized apparel and workwear, including sportswear, sweatshirts, hats, jackets, children’s wear, and other items of clothing.

“Shirtworks supplies decorated garments to all industries,” said Arron Harnden, managing director of the brand. “We have a very diverse customer base, from consumers who order one-off items, through small brands, to ethically conscious B2Bs who need up to a thousand pieces or more. We are known as an ethical decorator who is GOTS certified for both screen and embroidery. “

Shirtworks has added embroidery to its screen printing capabilities and believes Kornit will enable it to produce smaller quantities of garments that are traditionally screen printed in a way that meets its quality standards and is profitable in all quantities.

Harnden expects the Kornit system to help reduce labor costs while meeting the very high quality control standards required to maintain strong customer service.

Kornit’s DTG technology Uses a proprietary one-step printing process and environmentally friendly pigment inks that produce no wastewater, print on a variety of fabrics at the touch of a button, and deliver vivid, photo-realistic digital prints with durability to wash, rub and lightfastness.

“We turned to Kornit because they offered a one-process solution and their inks are GOTS approved, which is very important to us,” said Harnden. “The possibility of bringing Pantones together is also very important to us and the key to converting our screen printing customers to DTG. We also wanted a retail product that would allow us to expand into dropship. “