Slideshow: Excessive Display-Printing Store Makeover

In early February, Wearables sent screen printing consultant Charlie Taublieb to Valparaiso, IN for two days to teach Blythe’s Athletics staff some new techniques and help them streamline their production workflow, with excitement and new ideas for their business.

We will contact Blythe regularly to find out how many suggestions from Taublieb have been implemented by the shop. The full story of Blythe Athletics “Extreme Screen-Printing Shop Makeover” appears in the June issue of Wearables. In the meantime, check out this slideshow of Taublieb’s trip to Indiana.

Blythe’s Athletics in Valparaiso, IN, is a family-owned screen printing company that was founded in the 1950s. The size of the business has doubled in the past five years, growing from 10 to 28 employees. However, managers have had problems with planning, employees make mistakes that lead to production delays, and no one has time to try new printing techniques. “We need outside help,” says owner Mike Blythe.


Charlie Taublieb, a longtime consultant who travels the world helping screen print shops of all sizes improve quality and optimize production. Blythe’s Athletics, the winner of Wearables Extreme Screen Printing Makeover, got Taublieb’s undivided attention for two days in early February.


Taublieb brought a suitcase full of goodies to share with the Blythe staff, including a range of inks and foils for them to try.


Here Taublieb is talking to Blythe (center) and the screen printers Connie Hogge and Jessica Walker (far right).


Taublieb is reviewing a screen’s registration with Blythe’s Athletics. Getting prints in perfect registration is one of the areas the shop has struggled with in the past.

Lips 1

Scarlet ink mixed with cherry-scented ink from Durascent is perfect for the lip art Taublieb brought to Blythe’s Athletics. “It’s a novelty,” he explains. “People love novelty.”


As soon as the first cherry-scented shirt rolls off the dryer at Blythe, all employees are excited and want their own version of the fun and funky print. Taublieb helps them decorate the prints with foil and other embellishments for an inexpensive and inexpensive way to add value to find. “That’s the part I enjoy when everyone is excited and pumped up,” admits Taublieb.


Taublieb helped Blythe staff print their first simulated paint job. This tutorial built the trust and enthusiasm of the printers. “It’s almost like you want to stroke it, it looks so real,” says Connie Hogge of the realistic ram’s head she printed.


Taublieb also showed Blythe’s Athletics production staff how to create a print using water and discharge inks, as well as foil accents. “It’s a little smelly, but it’s a lot of fun,” says Taublieb of working with discharge inks.