Superior Graphics Installs EFI Nozomi Digital Corrugated Printer

Advanced Graphics, a Layton, Utah-based maker of standees, wall graphics, displays, and more, has purchased an EFI Nozomi C18000 advanced well LED inkjet printer from Electronics For Imaging, Inc., founded in 1984 Graphics was historically a distributor of framed prints and posters. Today the company manufactures a wide range of corrugated displays, folding boxes and life-size wall graphics for retail stores, trading houses, small businesses and end users.

The company’s ultra-high-speed digital printer gives the company the ability to expand its range of products and services. “When my brother Todd and I bought the company from our father in 2010, we went from distributor to manufacturer,” said Craig Henderson, co-owner of Advanced Graphics. “By the end of 2012, 100% of our sales were achieved with our own print shop, whereas in 2010 it was only 10% to 15%. In the past few years we’ve also gotten into packaging more, and then we managed to begin to see the need for something like the EFI Nozomi C18000. “

Prior to the acquisition of EFI Nozomi, Advanced Graphics’ production platform consisted primarily of digital flatbed inkjet printers. “We’ve looked at a lot of different products in the market that we can expand and grow with,” said Henderson, “but it all felt like a downgrade from what we already had – until we found out about Nozomi. It best suited what we wanted to do and what criteria we had. “

Faster lead times for a changing business model

The EFI Nozomi C18000 is particularly important for the company in order to quickly and efficiently produce a large volume of orders with quick processing and shorter lead times. It also opens up significant new opportunities for Advanced Graphics to grow its business. While the company receives about 5% of its orders directly from consumers, its main business is working for large retailers like Amazon, Birthday Express and Party City. “With Nozomi we can deliver shorter turnaround times. We used to ship orders in a week and a half, now we can ship in 24 to 72 hours, ”explained Henderson.

“We are also seeing a lot of interest in trading,” he added. “We can help corrugator converters with smaller jobs that they have previously declined. For these customers we mostly print sheets and convert them. It benefits them that we produce the print quickly and they no longer have to turn down the low volume business. “

High-end color and superior productivity

The EFI Nozomi 1.8 meter wide 71 inch printer operates at speeds of up to 75 linear meters per minute and prints up to 10,000 890 x 890 mm (35 x 35 inches) twice per hour. The single pass piezo inkjet imaging system delivers precise, high-fidelity color, including superb, consistent rendition on solid surfaces. The new printer from Advanced Graphics contains a six-color configuration of original EFI inks (CMYK, orange and violet) for high-quality images with an extended color gamut and matt, satin or glossy surfaces.

The highly productive, rugged industrial head architecture of the award-winning printer eliminates the downtime associated with replacing consumable printheads. The EFI Nozomi C18000 is compatible with a wide variety of plates – from N-flute to double-walled plates, including traditional Kemi, mottled, bleach and kraft materials. In addition, it is the only ultra-high-speed, single-pass corrugated printer whose output has been certified for OCC recyclability and recyclability by Western Michigan University’s pilot plant for recycling, paper, and coating – a leading certification organization for corrugated cardboard recycling.

The EFI Fiery NZ-1000 – the ultra-fast digital front end (DFE) and production system that runs the printer – offers exceptional print and color quality, advanced color management and efficient job management for creating versioned and variable print runs on the engine. Rated speed.

The EFI Nozomi C18000 is part of a complete EFI corrugated manufacturing ecosystem with state-of-the-art inks, Fiery DFE technology and a full business and production management workflow from the EFI Corrugated Packaging Suite.

Source: EFI

The above press release was provided by a company that is not affiliated with Printing Impressions. The views expressed therein do not directly reflect the thoughts or opinions of Printing Impressions employees.