As the global pandemic crisis has evolved, the printing community has taken action, converting capacity released by declining demand into the production of personal protective equipment (PPE) for first-time workers and the average citizen. That includes face masks, of course, which have grown into big business. Read an example of how a supplier provided tools to make these life-saving masks easy to make.
Image source: HP Latex Knowledge Center
“The COVID-19 health crisis has opened up a new product option for the versatile digital printing service provider. The HP Knowledge Center provides the software and product specifications you need to get started quickly using HP Stitch dye-sublimation digital printing technology. “
Digital printing: the technology for proactive production
Whatever you had planned for print production in 2020, rewind and reset. All over the world, supply chains have reached their limits and orders will be blocked, canceled or frozen for the foreseeable future. For the print service provider, however, there are new opportunities.
The current pandemic has forced the printing industry to spin at great speed to meet the immediate demands of the ongoing pandemic worldwide.
In the wake of the crisis, the print community has taken action, replacing orders for spring retail and merchandising events or public events with orders for PPE protection and signing for social distancing such as flooring, screens and other merchandising at point of sale. Textile manufacturers around the world, hit by canceled orders for apparel, sportswear and home furnishings, have switched gears to make millions of PPE garments to keep frontline healthcare workers safe.
As the health crisis evolves and global lockdowns come to an end, the focus on personal protection takes center stage and the industry is turning again. Governments have recommended or even mandated that we wear face masks in public to save lives. As a sign of solidarity, the face mask has now become an indispensable accessory and perhaps a life-saving item.
Face mask printing is big business and is a stepping stone for many print service providers as we wait for the “new normal”.
Millions of face masks are required now, and the creativity and adaptability of the printing community is geared towards meeting those needs. Using a digital workflow, new products can be designed and printed in a fraction of the time it would take to set up a traditional order.
HP and its Knowledge Center provided a simple but incredibly versatile web-to-print system and quickly provided the software to do it.
With a range of tools and product information available for download online, protective face masks can be designed, edited and created in minutes and then printed on the HP Stitch dye sublimation printer.
“The face mask app customized by HP provides the printer with a simple web-to-print software suite that can create print-ready products in minutes.” (Image source: HP Latex Knowledge Center)
“The custom face masks are printed in a nested format for production efficiency, saving valuable fabric, ink and processing time.” (Image source: HP Latex Knowledge Center)
Without digital printing technology, the mass step towards product customization would not be possible quickly. This digitization of the supply chain and print workflow enables manufacturers to re-center production and seize this unprecedented opportunity. Equipped with an arsenal of technologies that enable new products to be developed virtually, physically and instantly, the HP app enables online customization, personalization and seamless production.