The PRINTING United Digital Expertise Mailing and Success Day Identifies Traits and Alternatives within the Market

On the ninth day of the three-week event on Thursday, November 5th, the PRINTING United Digital Experience presents highlights in the field of mailing and fulfillment. Registration for this and all other days of the powerful online event is free at digital.printingunited.com. A special keynote presentation from the United States Postal Service (USPS) will lead the day with research, analysis, trending sessions and new product demonstrations. The daily guide with the daily plans can be viewed Here.

Spotlight On: Mailing & Fulfillment

The PRINTING United Digital Experience of tomorrow, sponsored by W + D, deals with opportunities and diversification in the mailing and fulfillment area. The industry uses more sophisticated services like mailing and fulfillment to strengthen business relationships and partner with PSPs to grow over the long term. Attendees will learn more about how to navigate business amid the COVID-19 pandemic, identifying key trends and emerging technologies to maximize productivity, automation and personalization.

research
Nathan Safran, VP, NAPCO Research, presents the Industry Outlook of the Day, which highlights key trends from the latest NAPCO Research survey data on the types of mailing and fulfillment services and their value to print providers.


Keynote address
10:15 am ET – Building a Way Forward: Sustainable Strategies for Navigating the New Normal of the Printing Industry
Moderator: Cecelia A. Winters, Director, Brand Marketing, Mail, USPS

COVID-19 has caused an undeniable disruption across the market, requiring the printing industry to develop business strategies. In this presentation, Winters will examine the trends in the printing industry from digitization to the Internet of Things to technological advances in ways that can make a difference in how you navigate this new landscape. More importantly, Winters will discuss how these trends are driving marketing tactics and strategies to make the difference in 2021, and how digital printing is accelerating growth.

Educational sessions::

11:15 ET – Key trends in mailing and fulfillment
Moderator: Leo Raymond, Owner and CEO of Mailers Hub

12:30 p.m. ET – New Direct Mail Trends for COVID-19 and Beyond
Moderator: Ron Jacobs, President, Jacobs & Clevenger

Introduction and demonstration of new products

10:45 a.m. – TECNAU

Tecnau’s just announced Stack 1212 cuts and stacks applications with strong ink coverage over a wide range of papers, with an emphasis on entering sheets or specifically B2 / B2 + sheets. Tecnau also offers a top value in its Splicer Roll 40 system, which provides continuous inkjet printer users with two unwinder and two rewinder to keep their press running, perfect for high volume mailing applications.

“Tecnau is pleased to be part of the PRINTING United Digital Experience Mailing & Fulfillment Day,” said Scott Peterson, Product Marketing Manager at Tecnau. “This market is our legacy and remains critical to us. We are therefore pleased to show these companies our new product range for high-speed digital printing machines with and without paper feed. Tecnau finishing solutions help our customers to reduce costs and open up new opportunities. “

11 a.m. and 12 p.m. – W + D.

At 11 a.m., participants will see a complete system solution for the production of high-quality, data-controlled, digitally printed envelopes. First, viewers see the conversion of the personalized digital preprint on the W + D 410 i Easy Enveloper computer and then the 1: 1 content being inserted into personalized envelopes on the new W + D BB820 20K inserter. Both production steps include automatic piece tracking of personalized printing for complete order information. The performance of the envelope is real in the world of direct mail options.

Halm is a household name in the envelope market with more than 3,300 offset jet presses sold in North America. At 12 noon, participants can see the latest model – the W + D Halm I-Jet 2 – which offers even easier operation and process automation as well as the lowest cost per meter for ink and consumption costs. With the W + D Halm i-jet 2, users can do shorter to medium-term jobs faster, more cheaply, with the highest print quality and with fewer employees.

“W + D is pleased to sponsor the PRINTING United Digital Experience Mailing and Fulfillment Day and to announce another world first for the direct mail market,” said Andrew Schipke, VP, Marketing and Strategic Sales at W + D. “The power of envelope is in the world of direct mail real. However, data-driven 1: 1 direct mail with high print quality is no longer just referred to a postcard or self-mailer. W + D now offers owners of cut-sheet or web digital printing machines a complete solution that allows them to use these resources to create high-performance, digitally printed, haptic 1: 1 envelopes with 1: 1 content. “

12:15 p.m. – FUJIFILM

The Fujifilm J Press 750S is the 3rd generation of the J Press product line from Fujifilm. The press brings together the industry-leading capabilities and quality of previous generations while offering ever higher levels of productivity. When quality matters, only the J-Press has an inline and real-time scanning system that carries out automatic nozzle corrections during operation and does not require operator intervention.

“During this pandemic, direct mail and fulfillment usage has increased significantly as the home situation is the new normal – and it won’t change anytime soon,” said Gregory Pas, Marketing Director, North America. FUJIFILM: “As print service providers explore new ways to do business, this is a key market to look out for. Fujifilm’s J Press 750S is an excellent example of a solution we can offer them to meet their customers’ needs and open new doors and increase their bottom line. “

On the tenth day of the PRINTING United Digital Experience, which takes place on November 6th, the latest developments in the areas of workflow and software will be presented. Register for the full PRINTING United Digital Experience at: digital.printingunited.com.

Become a PRINTING United sponsor
To participate in the PRINTING United Digital Experience as a sponsor for 2020, send an email sponsorship@printing.org, or visit https://pru20.exh.mapyourshow.com/6_0/login.cfm. The PRINTING United 2021 sponsorship, which will take place October 6-8, 2021 at the Orange County Convention Center in Orlando, will be offered by Jack Noonan, Vice President of Business Development at PRINTING United Alliance: jnoonan@printing.org.

About PRINTING United Alliance
PRINTING United Alliance is the new company that emerged from the merger of the Specialty Graphic Imaging Association (SGIA) and Printing Industries of America (PIA). As a milestone in the printing industry, SGIA and PIA officially merged in 2020 to create the largest and most comprehensive member association for printing and graphics in the United States.

Members now have unparalleled access to outstanding education, training, workshops, events, research, government and legislative representation, safety and environmental sustainability guidelines, and resources from the industry’s leading media company – NAPCO Media.

PRINTING United Alliance produces the PRINTING United Expo, the most influential days in print. The comprehensive display of technology and accessories, education, programming and services is presented to the entire industry and represents all market segments in one easily accessible place. In 2020, PRINTING United introduced the PRINTING United Digital Experience. Visit PRINTINGUnited.com for more information.