three Boston-area Save A Lot shops becoming a member of Wakefern’s Value Ceremony banner

Diving letter:

  • Three Madison Foods Save A Lot grocery stores in the Boston area are leaving the discount grocery chain to join Price Rite Marketplace, a banner run by the Wakefern Food supermarket cooperative Press release.
  • The locations that are moving to Price Rite are in Brockton, Roslindale and Roxbury, Massachusetts. Madison Foods also plans to open a new Price Rite store in Dorchester, Massachusetts in January.
  • If youThe move will give supermarkets access to private label products sold by the cooperative, including the recently updated Wholesome Pantry line.

Dive Insight:

Madison Foods’ decision to acquire the Price Rite brand enables the long-time Boston area grocer to leverage Wakefern’s extensive marketing and sales capabilities that result from its position as the largest supermarket cooperative in the United States.

The more than 350 supermarkets, which are operated under the umbrella of Wakefern, extend over nine east coast states and carry, in addition to Price Rite, banners such as ShopRite, The Fresh Grocer, Dearborn Market, Gourmet Garage and Fairway Market. This breadth gives the cooperative considerable purchasing power and has helped establish brand awareness with consumers that Madison Foods can now leverage.

Madison Foods will sell products under Wakefern’s private labels including Bowl & Basket, Paperbird, Wholesome Pantry and Wholesome Pantry Organic. The grocer, which is run by the Slawsby family and has been in the grocery store in the Boston area since the 1940s, also plans to keep features for which it is known, such as: B. renovated and renamed its butchers, a range of ethnic groceries and discounted goods.

The addition of Wakefern’s private labels to Madison Food’s decades of presence in the communities where the existing stores are located could lay the foundation for an effective combination. Private labels, which serve as a differentiator for grocers, have proven particularly important to grocery retailers try to save money given the economic downturn triggered by the pandemic.

Wakefern announced in October that it would be Extension and renaming the Wholesome Pantry and Wholesome Pantry Organic lines – – A move designed to help keep up with competing grocers like target and Whole food marketwho have also been Investing in your private label.