Thursday 8th October 2020
Wakefern Food Corp., ShopRite’s banner is on its way to becoming more organic. Recently the chain announced that it has Extension and renaming The already award-winning Wholesome Pantry and Wholesome Pantry Organic product lines. The range of products is currently available in stores in New Jersey, New York, Connecticut, Maryland, Delaware and Pennsylvania, and will now be available in Fresh Grocer stores in Pennsylvania and New Jersey.
“We’re very excited to introduce a bold new look to this popular brand,” said Chris Skyers, vice president of private label at Wakefern Food Corp. “Since its debut four years ago, the Wholesome Pantry line has offered delicious, free, and organic products that are both budget-friendly and accessible. Now we’ve taken it to the next level and updated the brand with it even more innovative productWe are confident our customers will love it. “
With the new slogan “Food Set Free”, the popular private label brand uses only clean ingredients, is and is GMO-free as part of the USDA’s National Organic Program Certified USDA organic. ShopRite gives the packaging of its innovative and affordable products a new look to bring out the quality of the lines.
As stated in the press release, the Wholesome Pantry range can be found in virtually every aisle in the grocery store. ShopRite plans to add Dozens of New Wholesome Pantry Products over the next 24 months, including baking, seasoning, dry pasta, cereals, snacks, seafood, and meatless appetizers. Shoppers can purchase the new products in-store or online using ShopRite’s online shopping service, ShopRite from Home.
“For customers looking for organic or better-for-you options, we offer ours The Wholesome Pantry line is a great solution That checks many boxes when it comes to being comfortable with the meals you and your family serve, ”said Natalie Menza-Crowe, MS, RD, Director of Health and Wellness at Wakefern. “We’re delighted with the refreshed appearance of Wholesome Pantry and can’t wait to help our customers create delicious recipes by incorporating these products into their favorite dishes.”
To drive rebranding and expansion, ShopRite plans to implement a new social media campaign as well as a robust digital marketing program. Shoppers can access a variety of online recipes, demonstrations, and other benefits through the shop’s Facebook and Instagram accounts.
As the retail landscape continues to introduce new delicatessen, dairy and specialty products, Deli Market News will continue to report on the latest developments in the industry.